Advertising and Marketing

Montreal Directory 411 » Advertising and Marketing !
 
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Directory of business marketing firms and marketing advertising services in Montreal.



A-Z Business Listings :



 

  • 1-800-MYLOGO

    We Value our Customers, and Since 1996, we have provided expert logo design solutions for thousands of small and medium sized businesses worldwide. Experience our Quality Customer Service Today.

  • Acacia-Communication

    Montreal, Quebec based marketing firm provides brand identity, advertising, point-of-sale collateral, and website design. Includes portfolio. In English and French.

  • A.C. Riley Communications

    Visit the bio, services and portfolio of Anne Charlotte Riley, freelance writer, editor, researcher and search engine optimizer, and see examples of clever marketing writing, content-rich copy for Web sites and successful SEO.

  • Business Cards 4 Me

    Offers logo design, business card design, postcards and web design services. Includes online portfolio.

  • Chimera13 Multimedia Inc.

    A one-stop design firm providing efficient and cost-effective multimedia solutions.

  • CommunicAction Marketing

    Our solid reputation is built on a passion for success and 18 years of brand marketing experience with companies like Coca-Cola, Henkel, Merrill Lynch, Agropur and Rona just to name a few. We can meet your needs with our extensive network of marketing specialists located in various cities across the country: Montreal, Toronto, Winnipeg, Calgary and Vancouver.

  • Empire Graf-X

    Specializes in graphic and logo design, corporate identity, printing and website design services.

  • Equinoxe Graphics

    Provides communications solutions for large and small businesses, featuring graphic design, photography and multimedia solutions.

  • Inforux Inc.

    A strategic marketing consulting firm that offers a wide range of marketing and advertising services for small and medium-sized business. Includes mission and services details.

  • LogoBob.com

    As professionally trained logo designers, LogoBob.com offers the best quality corporate identities and brand designs for businesses all over the globe. Logo Design Bob has created thousands of brands for all type of industries.

  • LogoVortex

    Designer offers logo and trademark design services as well as complete identity packages.

  • Nomino

    Nomino is a naming agency solely devoted to brand name creation for products and companies. Our mission is to help businesses grow their business and to be regarded as one of the top naming firms in the world.

  • Observ

    Specializes in visual digital communication. Services included branding, website design and interactive presentations.

  • Ose Multimedia

    Provides marketing solutions to small companies, specializing in the creation, development and production of print and multimedia material.

  • PubliSac.com

    For over 30 years, Publisac has been putting its expertise in marketing and the distribution of catalogues, flyers and samples at the service of Quebec consumers and advertisers.

  • Redstone Online Communications

    Since 1999, RedstoneX has been a leading Montreal web design and website development company which has produced creative works for a wide variety of projects. Our team has been repeatedly praised for being professional, reliable, and attentive to client needs.

  • Smartbananas

    Company focused on maintaining creative passion and individual integrity in providing corporate branding, graphic and web design, advertising and market research.

  • Toc Toc Communication

    A branding agency offering integrated marketing communication strategies, packaging design, corporate video production, web development branding and event planning services.

  • Twist Image Multimarketing Studio

    Marketing and communications, brand strategy, technology, graphic and web site design. Includes portfolio of clients.


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Advertising :



 

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide.
 



Marketing :



 

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last 2-3 centuries. Companies then shifted the focus from production to the customer in order to stay profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
 



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