|
|
A car dealership or vehicle
local distribution is a business that sells new and/or used cars at the retail
level, based on a dealership contract with an automaker or its sales subsidiary.
It employs automobile salespeople to do the selling. It may also provide
maintenance services for cars, thus employing automobile mechanics, stock and
sell spare automobile parts, and process warranty claims.
In the United States and Canada, a franchised new-car and -truck dealership is a
retailer that sells new and/or used cars, including certified preowned vehicles,
employs trained automotive technicians, and offers financing.
Used car dealerships carry cars from many different manufacturers, while new car
dealerships are generally franchises associated with only one or two
manufacturers. In some locales, dealerships have been consolidated and a single
owner may control a chain of dealerships representing several different
manufacturers.
New car dealerships also sell used cars, and take in trade-ins and/or purchase
used vehicles at auction. Most dealerships also provide a series of additional
services for car buyers and owners, which are sometimes more profitable than the
core business of selling cars.
Most car dealerships display their inventory in a showroom and on a car lot.
Under U.S. federal law, all new cars must carry a sticker showing the offering
price and summarizing the vehicle's features. Typically, salespersons working on
commission only, negotiate with buyers to determine a final sales price. In many
cases, this includes negotiating the price of a trade-in — the dealer's purchase
of the buyer's current automobile. Negotiations from the dealership's
perspective is often referred to as "desking" a deal, although different terms
are used.
Profit margins on automobile sales are low. A new car dealer may mark up a car
by less than two percent over the manufacturer's invoice cost, and typically the
car dealer borrows from the manufacturer for inventory and pays interest (called
flooring or floorplanning). On the other hand, some manufacturers pay
"hold-back" to improve the fiscal stability of dealers. Typically this is around
1% to 2% of the vehicles' wholesale price to the dealer. Hold-back is usually
not a negotiable part of the price a consumer would pay for the vehicle. Hold
back is designed to offset the cost the new car dealer has for paying interest
on the money being borrowing to keep the car in inventory.
|
|